Brand Strategy & Communications
Twenty-five years of building brands
from the inside of the rooms
that build them.
I help companies find their positioning, sharpen their go-to-market, and say the right thing at the right moment, using a discovery-first process built across two decades of agency leadership and two ventures of my own.
01 / The throughline
Agency leadership, then building my own.
WPP
President, BPG Kuwait
Led the agency to become Kuwait's largest marcom shop, winning major clients across banking, automotive, telecom, and global F&B brands, while managing those relationships inside one of the world's largest marketing networks.
IPG
Managing Director, MullenLowe Blu
Led the strategic repositioning of the agency that drove significant portfolio growth, integrated AI into daily operations to unlock efficiencies.
Founder
Chemtech Global General Trading & Contracting
14 years and still actively running this oil & gas engineering, chemical trading, and water treatment company, serving major national companies in Kuwait.
Co-Founder
CMO, QGBS Canada Inc.
Co-founded and lead marketing for an AI-powered data intelligence and ETL platform, incorporated in Ontario, bringing brand and go-to-market thinking to an IT/data product from the ground up.
Today
Independent Strategy & Communications Consultancy
Brand strategy, positioning, and go-to-market for founders and organizations who need agency-grade thinking without the agency overhead. Engagements often start with a P&L and business diagnosis before a single positioning idea is discussed. For one recent client, that meant surfacing a client-concentration risk the brand work alone would never have caught.
02 / Selected brands
Worked with, and on, names people know.
Banking
National Bank of Kuwait, Gulf Bank, Central Bank of Kuwait, Ahli United Bank
Telecom
Zain, Ooredoo, STC, Nokia, Motorola
Automotive
Porsche, Volkswagen, Škoda, Mercedes-Benz, Mitsubishi, Soueast
Luxury Watches
Breguet, Blancpain, Glashütte, A. Lange & Söhne, Panerai, Hublot, Omega, Rado, Movado, Tissot, Oris, Hamilton
Food & Beverage
KFC, Domino's, Shake Shack, Raising Cane's, Potbelly, Dean & DeLuca, Pinkberry, Ashas
Retail
Harvey Nichols, H&M, American Eagle, IKEA, Fantasy World Toys
Dairy & Poultry
KDD, KDCOW, Sadia (Al Yasra Food), Naif Chicken
Financial Services
Al Fouz, Rasameel, Markaz, Al Muzaini Exchange
Airlines
Kuwait Airways, Jazeera Airways
Energy
EQUATE Petrochemicals, Dow Kuwait
Luggage
Samsonite, American Tourister
HVAC
Carrier, Coolex
03 / The method
The 4 C's Framework.
C¹
Client / Brand
What the brand actually is today: its assets, its voice, its promise, audited honestly before anyone talks about where it should go.
C²
Customer
Who the brand is really for, what they need from it, and where the current message and the customer's reality have drifted apart.
C³
Competition
Where the brand sits against the field: who's louder, who's better resourced, and the gap that's actually available to own.
C⁴
Culture / Country
The market context that shapes everything else: local nuance, timing, and what will and won't travel in this specific place.
04 / Where I help
Engagements built around a real decision.
Brand Positioning
Defining what you stand for, who it's for, and why it's different, before a single word of creative gets written.
Go-to-Market Planning
Sequencing the launch: audience, channel, message, and timing, mapped to a realistic budget.
Communications Strategy
The narrative, the proof points, and the cadence, for a brand, a leadership team, or a fundraise.
AI Transformation & Data Strategy
Practical guidance on where AI and data intelligence actually change the business, drawn from co-founding an AI/ETL data platform: not theory, hands-on build experience.
25
Years in marketing & comms
2
Global networks led (WPP, IPG)
2
Companies founded / co-founded
GCC
Based in Kuwait, open globally
05 / Get in touch
Bring me the decision you're stuck on.
Most engagements start with a short discovery conversation. No deck, no pitch, just the problem, as you see it.
Beyond client work, I speak, run workshops, and enjoy one-on-one conversations where we think through and solve a business challenge together.